Hi,
SUBJECT LINE #2: “Why 85% of marketers DON’T KNOW WHY they’re running every test they run!”
Reason why (of this subject line):
- 85% of marketers DON’T KNOW WHY they’re running every test they run!”: If I’m the right audience, now I understand why I don’t know the answer to “Why am I running this test?”. And it will make me feel: “I’m not the only one!” — see http://www.marketingexperiments.com/blog/general/marketing-optimization-testing-question.html
- Why: Promises an answer.
More subject lines, coming soon — see http://www.mariaspinola.com/copywriting/copywriting-contest-so-you-think-you-can-write-a-good-subject-line/
Thanks,
Maria Spínola
“Fix the bad high-tech content”
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B2B Content Marketing Mapping & Copywriting
+351 91 293 05 19